Popular
join now

Sora 'storms' in Hollywood: many people, and jobs, are becoming redundant

AI information4months agorenew AItools
493 0

A series of film and television studio expansion plans, such as the design and construction of 12 studios on sites up to 330 acres, have been planned for four years with a capitalization of approximately $800 million, because of theSoraThe emergence of the quickly ran aground.

It was a decision made by Hollywood actor, filmmaker and studio owner Tyler Perry after witnessing Sora's capabilities, "When I saw these videos generated by Sora, I immediately thought that people in the industry, including actors, set crews, electricians, traffic coordinators, sound engineers, and editors, would be impacted...Sora is going to touch every single corner of our industry. corner of our industry."

Hollywood is taking Sora by storm and many people and jobs are becoming redundant.

Perry was shocked to see a demo of Sora's capabilities, "I no longer have to travel anywhere. If I want to shoot in the snow in Colorado or create a scene on the moon, I can do it with a simple text input.artificial intelligence (AI)You can create these scenes as if they were out of thin air. If I want two people to appear in a scene in a mountain living room, I no longer need to build physical sets or do complicated staging on the set, either; I can do all of this from my computer in my office."

"It's 18 months earlier than I thought it would be. I'm totally blown away." Edward Saatchi, AI producer at Fable Studios, told indiewire. In his opinion, the fervor and excitement of seeing generative AI create short films or images is fading, and people are thinking more realistically about "how often we're going to see an AI movie in a movie theater."

Another feature described as a major breakthrough (and a bit "disturbing") by Paul Trillo, the director best known for his critically acclaimed AI short film Thank You For Not Answering, is Sora's ability to break down prompts into time series. "disturbing") is Sora's ability to break down prompts into time series.

In one video, a woodland creature jumps through the forest and ends up in front of a mushroom with a dancing sprite. Sora's ability to understand the sequence of events in complex prompts brings it "one step closer to becoming a usable storytelling tool."

Additionally, AI often suffers from an "occlusion" problem, where foreground objects obscure or alter objects in the background. While OpenAI recognizes that Sora has some work to do in this area, Paul Trillo notes that in Sora's video, when a person walks past the text on the wall, the text remains consistent. This shows that Sora is not just a diffusion-based model, but is capable of incorporating 3D animated environments and special effects.

But there are some different views on the market, especially for those who already integrate AI tools into their daily work.

AI researcher Gary Marcus, a professor at New York University and founder of Geometric Intelligence, observes, "The current version of Sora has a lot of glitches, such as objects randomly appearing, disappearing, or changing shape, so it's not yet suitable for high-value TV shows or movies. However, it's a good choice for rapid prototyping."

British director, writer and actor Blake Ridder agrees that Sora's current capabilities seem to be more conducive to being better suited to producing footage clips than movie clips, but Sora can indeed be used as a tool to aid in filmmaking, "Perhaps filmmakers can use these generated videos to storyboard ideas rather than treating them as the final output.

"The industry is always looking for the lowest-cost solution," says David Stripinis, a veteran visual effects specialist who has worked on Avatar, Iron Man, and the Marvel franchise. "I'm going to choose to use this technology because I'm faced with the choice of either embracing it or futilely attempting to stem this unstoppable tide."

Some artists have said in interviews with The Hollywood Reporter that they will use Midjourney to create preliminary renderings and then refine them, thus reducing the time and effort spent on such work. In addition, they use visual effects to conceptualize their designs before actually investing money in them, and in the opinion of David Stripinis, "This technology is going to be ubiquitous. The biggest challenge in the visual effects industry is that people often don't know exactly what they want. When they tell you it's wrong, you've actually spent $15,000 to realize a wrong idea. With this technology, directors can show the effects they want directly on the green screen."

Reid Southen, a movie concept artist and illustrator, agrees that Hollywood isn't 'finished'.

"The current model has weaknesses," OpenAI acknowledged in a blog post announcing Sora's announcement, admitting that it may have trouble accurately modeling the physics of complex scenarios and may not be able to understand specific instances of cause and effect. In the video of the woman walking down the street in Tokyo, the subject's legs suddenly switch positions midway through the video, and the lapels on her jacket appear to change between wide-angle and close-up shots.

But the pace of technological advancement is so fast that it may not take long at all to address these weaknesses. For practitioners in the film and television industry, thinking about where the movie industry is going is no longer something that can be ignored.

Going back to last year, the use of artificial intelligence in scriptwriting was one of the thorny issues that came under scrutiny during Hollywood's nearly five-month-long writers' strike.

Hollywood is taking Sora by storm and many people and jobs are becoming redundant.

Eventually, the Writers Guild of America negotiated some restrictive rules on the use of AI, requiring studios and production companies to inform writers whether any content provided to them is produced in part or in whole by AI.

The fear during the writers' strike was the idea that AI would replace human writers, but today, Sora poses a different challenge than the concerns it caused.

From the current effect, Sora will help to reduce the time and cost of movie production, for example, it can be used to generate shots and scene settings, in the future, it may replace is the actors, visual effects work in some parts.

But so far, AI tools like Sora have not been able to produce good scripts. And a good script is always the most crucial aspect for a movie.

In the future, AI technology may change the way film and television content is created and distributed, but it is unlikely to completely disrupt the existing film and television production process. It may indeed reduce the threshold of content creation or is reducing the threshold of content creation, making it possible for individuals or small teams to participate in the creation of film and television content, and in the process of giving birth to new content forms and distribution platforms, creating new markets and value, thus further changing the ecology of the film and television industry.

In short, AI technology brings new content creation capabilities and distribution platforms, rather than directly subverting the movie industry. After all, no industry has ever disappeared just because of technological advances. In this light, some of the concerns are indeed premature; Sora is not a replacement for Hollywood, but rather a new tool that works better.

© Copyright Notice

related articles

en_USEnglish