Mobile AI, which is being rolled out in all sorts of shapes by phone makers

Phones are really the best vehicle for AI, and the combination of the two will have the greatest impact.

As 2024 kicks off, cell phone makers are already rolling. The direction of the roll is surprisingly consistent - AI.

From the outside network reveals iOS 18 will be Apple's history "biggest" update, Siri will be upgraded large language model, Samsung S24 series main AI function as a cell phone selling point, and then OPPO New Year's Eve of the dragon year announced that OPPO officially entered the AI cell phone era, during the Chinese New Year for the ten million users to push hundreds of AI system function update, the beginning of the year held AI strategy conference, said: "there is no upper limit for the strategic investment in AI". The AI strategy conference held at the beginning of the year stated that "there is no upper limit to the strategic investment in AI", and it seems that the AI function has become a must for cell phone manufacturers.

And as we all know, the rise of this wave of AI has not brought about a breakthrough in hardware or a fundamental change in people's needs, what it has brought about is 'intelligence'. And intelligence, by itself, does not fulfill the needs of our users as carbon-based organisms.

Intelligence can make efficiencies, make processes clean, and intelligence plus anything can make it better, but intelligence doesn't stand alone. In other words, intelligence is a superior insight, and intelligence needs a foundation - data.

And where is this data? It's in the cell phone.

PC and other devices are certainly more powerful in terms of end-side computing power, however, because of its natural non-portability, the scenes in which users use PCs are still more limited to serious scenes such as office work, and it is difficult to precipitate the preferences of users in life such as taking a taxi and eating. Without these data, the intelligence of the big model has nowhere to play.

And will a new device emerge in the future to disrupt the cell phone as a form factor?

Maybe there will be, but it still seems difficult at this point.

In the future, the AI cell phone in full body, intelligent assistant can really become your secretary like existence. In the case of a secretary who already knows you very well, change a secretary, all your preferences you need to be taught again, are you still willing to change the phone brand?

In the face of such a future, any phone maker that doesn't go all-in on AI will miss out on the opportunity to be the first to bring such an AI assistant to users in the future. Even Apple can't afford to do that; in 2023, Apple was questioned by analysts about its lack of AI efforts, and was threatened with losing the top spot in market capitalization.

For users, such an involution of cell phone manufacturers is an absolute good thing. In order to achieve the "Supreme Ring to master the Group Rings", not only do we need the cell phone manufacturers to fully promote the progress of the intelligent capability itself and build a smart "Supreme Ring", but we also need the entire application ecosystem to recognize this and build a rich "Group Rings" capability to cooperate with the enhancement of the user's experience.

AI phones in their entirety may not be far off.